Singer Rihanna has launched her own fashion label called Fenty with Moet Hennessy Louis Vuitton (LVMH) . LVMH is a famous luxury goods group in France and their products are being distributed all over the world.
The label is called fenty, after Rihanna’s full name – Robyn Rihanna Fenty . The label Fenty is the first new label under the LVMH brand since 1987 . It will produce clothing, shoes, and accessories.
There are already around 70 brands in the LVMH group including Louis Vuitton , Givenchy , Christian Dior etc. Fenty is the newest member in this group .
With the label fenty , Rihanna will become the first woman of color to represent a brand under LVMH group . According to BBC , She also became the first woman to create original brand for the group.
Rihanna has over 80 million followers on social media and knows well about fashion and people from all over the world follows her fashion .
Rihanna said in a statement that she had been given unique opportunity to develop fashion brand. She could not imagine a better partner than LVMH group , who are creative and leading in business . She is very much excited about the launch of her own label.
Bernard Arnault , Chairman and CEO of LVMH group , said that Rihanna would be supported with team and resources . He added that she is great singer and he discovered that she is a true entrepreneur also.
Rihanna’s Cosmetic brand Fenty Beauty earned nearly 500 million pounds in sale by the end of 2018 . The brand is praised and appreciated by its inclusivity.